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Eyes tracking faceshift problem
Eyes tracking faceshift problem





eyes tracking faceshift problem

And that just shows what makeup looks like on someone else.

eyes tracking faceshift problem

Aarabi explains these companies already cough up $100,000 for a single page ad in Vogue magazine. Big brands will pay for whatever helps them sell more makeup. The global cosmetics market hit around $500 billion last year. Meanwhile, it’s trying to better prove how it boosts sales on mobile, not just in stores. Aarabi tells me his company is pushing to increase frame rates so its virtual makeup stays in place no matter how you move. The space has heated up since Apple acquired fellow augmented reality facial tracking startup FaceShift in November. Now it’s battling Image Metrics, PhotoMetria, and other competitors. ModiFace’s tech has powered apps with 100 million total downloads to date. ModiFace offers a variety of showcase apps, or you can find its tech in apps from L’Oreal, AmorePacific, Yves Rocher and, starting today, Jane Iredale. ModiFace’s scanners teach the app how the makeup should actually look, generating an algorithm for virtually applying it on anyone. First, the startup brings in models with different skin colors and puts them under dim, medium, and bright lights as they try on a company’s makeup for real. Here’s the secret sauce behind ModiFace’s 25 patents. ModiFace grew from 10 to 55 partners in just the last year. With $500,000 in seed investment and the cash from Allergan, Aarabi launched ModiFace in 2007 and started signing cosmetic brands. It worked, and the ability to preview people’s tighter skin made sales shoot up. Allergan commissioned Aarabi to build a version of his software that could simulate the impact of Botox on a prospective customer’s face. But it wasn’t until he was approached by pharmaceutical giant Allergan that the consumer use case came into focus.Īllergan makes Botulinum toxin, or Botox, a neurotoxic protein that can be injected into the face to smooth and prevent wrinkles. The electrical engineering PhD had invented a technology that could track how someone’s face moved. “I was a grad student at Stanford working with the defense industry on lip tracking for lip-reading at a distance,” says ModiFace founder and CEO Parham Aarabi. That’s why brands are paying $200,000 to $500,000 a year to integrate ModiFace’s augmented reality tech into their own apps.Īnd it all started with Botox and military research. In stores, ModiFace’s virtual makeup mirror is increasing sales by 31 percent because customers are more confident they’ll love what they’re buying.







Eyes tracking faceshift problem